You’ve built a stunning Showit website that totally captures your vibe. It’s creative, it’s strategic, it’s so you. But then you start to wonder…
“Wait… how are people actually going to find this on Google?”
That’s where Showit SEO comes in. Whether you’re hitting publish for the first time or trying to get more eyes on your site, I’ve got you. This guide will walk you through exactly how to make your Showit website not just pretty to look at, but actually easy to find on Google too.
Let’s dive into the ultimate, no-fluff guide to optimizing your Showit site for SEO – so you can get found by your dream clients and turn clicks into real connections.
SEO stands for Search Engine Optimization – and it’s all about helping your website rank higher in Google’s free (organic) search results, with the goal of getting your site at the top of search results. In other words: it’s how you go from being buried on page 10 to showing up on page 1 (ideally in that top spot).
And it matters. A lot.
In 2025, roughly 40% of clicks go to very first organic result on Google. The second and third spots get another 18.7% and 10.2% - which means the top three organic search results together pull in nearly 70% of all clicks. In short? If your site is buried on page 2 (or worse), your dream clients may never know you exist.
SEO isn’t just a "nice to have" - it’s your golden ticket to getting found by the right people. When your Showit SEO is solid, search engines can quickly figure out what your site’s about and bump you higher in the rankings for the keywords that matter. That means more traffic to your site, more chances to connect with the right people, and - yep - more business!
And the good news is: with the right strategy (like the one I’m sharing in this guide), it’s totally doable!
= what you say on your site.
The words on your website matter. Not just for storytelling and connection, but for showing up in Google too!
What this involves:
✅ Use keywords naturally in key places
✅ Write for humans and answer your target audience's questions
✅ Include internal and external links in your website content
✅ Regularly update your site with fresh content
= how your site runs.
Great content is a solid foundation, but your site also needs to be technically sound to rank well in Google.
What this involves:
✅ Website speed (you want your site to load in < 3 seconds)
✅ Optimize images for SEO
✅ Having a secure website (HTTPS)
✅ Optimal website structure & user experience
✅ Mobile optimization
But hold up
Let’s take a quick step back - because before you dive into content creation or Showit settings, there’s one thing that shapes everything else: keywords. 🔍
Think about what your dream clients are searching for. These are known as search terms - specific words or phrases people type into Google. Is it “newborn photographer Chicago”? Or maybe “interior designer in Texas”? Those are your keywords - and they need to be sprinkled naturally throughout your site.
But not just any keyword will do. Some are super broad and very competitive - like “photographer” or “SEO tips”. These are tough to rank for, especially if you're not a big-name site.
Instead, focus on low-competition, high-relevance keywords. These are longer, more specific search phrases like “best family photographer in Chicago” or “Showit templates for life coaches”. These might get less search volume, but they’re way easier to rank for - and more likely to attract your actual ideal client.
And remember: while keywords are essential, the real magic happens when your content builds trust. Write for humans, be genuinely helpful, and Google will follow.
💡 Pro tip
So how do you actually find those magical keywords without just guessing? Use a tool like Ubersuggest.
It’ll show you what people are typing into Google, how often those terms are searched, and how competitive they are. You’re looking for that sweet spot: keywords that have a decent number of searches but aren’t so competitive that you’d be buried under big-name websites.
Once you’ve got a few solid long-tail keywords, work them into your content naturally:
✅ Headlines
✅ Service descriptions
✅ Blog posts
✅ Page titles + meta descriptions
✅ Alt-text on images
🎁 Freebie
Images are essential for storytelling and visual impact, but they’re also the biggest culprit when it comes to slow-loading websites. And a slow site? Not great for SEO.
Here’s how to prep your images before uploading them into Showit:
✅ Resize your images appropiately
✅ Compress before uploading with tools like TinyJPG
✅ Choose the right format - JPEG for photos, PNG for transparent graphics, and SVG for icons/logos
✅ Avoid oversized animations or videos – unless they’re essential, skip them or host video externally (like on Vimeo or YouTube).
Want even more tips on how to make your images SEO-friendly?
Now, let's dive into
Alright, now that you’ve got the SEO foundations in place - your keywords, your content strategy, your image prep - it’s time to roll up your sleeves and actually put it into action inside Showit.
Let’s walk through how to use Showit’s built-in SEO tools to make your site Google-friendly!
Your page title and meta description are the preview text snippets people see in Google before they even click your website. If they’re clear, enticing, and keyword-rich? You’ve got a much better shot at ranking first and getting more clicks.
How to add page titles & meta descriptions in Showit:
1. Select the page and open the SEO Settings panel on the right side of your screen
2. Fill out the following:
✅ Page Title
Include your main keyword (e.g. “Wedding Photographer in Chicago”), ideally near the beginning. Keep it under 60 characters so it displays well on all devices. Here are some expert-backed tips on writing strong SEO page titles.
✅ Meta Description
Write a short, compelling description (under 155 characters) that explains what the page is about and encourages to click. Include your keyword naturally. Make sure to check out these tips on how to write a good meta description.
✅ Share Image
This is the preview image that appears when someone shares your page on social media. Choose something eye-catching and relevant to the page content.
Google can’t see images the way humans do, so it relies on alt text (short written descriptions) to understand what an image is about. Alt text also improves accessibility for screen readers, so it’s a win-win!
To add alt-text to images in Showit, simply click on the image and fill in the Alt Text field on the right side in your Showit editor.
Plus, here are some friendly tips from Google to write good alt-texts:
✅ Keep it short but descriptive. Instead of just saying "puppy", go for something like "puppy playing with a ball".
✅ Stick to 1 or 2 sentences max.
✅ You don’t need to start with ‘Image of’ (like "Image of a labrador puppy"), but definitely mention if it’s a logo or an illustration.
✅ Sprinkle in keywords, but keep it natural - don’t cram them in. Avoid something like "puppy dog pup labrador jack russell german shepherd dogs".
✅ If the image isn’t adding any value to your page or blog, it’s okay to skip the alt-text.
When optimizing your Showit site for SEO, it's important to steer clear of some common pitfalls that can hurt your search engine rankings and user experience. Here are key mistakes Showit users often make - and how to avoid them:
Careful when changing page names! Showit automatically uses your page name to set the page URL (slug). So if you change the name, the URL changes too. The catch? Your internal links won’t update automatically, which can leave you with broken links and 404 errors.
To avoid this, always double-check your URLs and update any links after renaming a page!
💡 Pro tip
Use a Chrome extension like Check my Links to check for any broken or dead links on your site!
A lot of Showit users duplicate pages to save time on design - but here’s the catch: it also duplicates your SEO settings, like meta titles and descriptions. If you forget to update them, you could end up with duplicate content that confuses search engines.
The fix is simple: every time you duplicate a page, update its SEO title, meta description, and share image. Your rankings will thank you!
A common SEO slip-up is putting text, keywords, or calls to action inside images instead of using real text on the page. Google can’t read text that’s part of an image, so that content won’t help your rankings.
Plus, it’s not great for accessibility since screen readers can’t pick up on text inside images, making it tougher for visually impaired users to get the info. To keep your content SEO-friendly and easy for everyone to access, always use actual text instead of embedding them in images!
Internal and external links are key to SEO. Internal links are links that point to other pages on your own website - like linking from your blog post to your services page. They help search engines crawl your site and guide visitors to related content. External links lead to other sites - like linking to an industry article or trusted resource. These show Google that your content is credible and well-researched.
Neglecting these links can hurt your search rankings and make your site seem less trustworthy. To optimize your Showit website, add relevant internal links to keep visitors exploring your site, and external links to back up your information.
🎁 Freebie
Subscribe to the newsletter to grab this free Showit SEO Checklist and get quick, easy tips to boost your rankings, attract more visitors, and make your site impossible to miss on Google!
Let’s be real - SEO can sound a little intimidating at first. But the truth is, you don’t need to be super techy or obsessed with algorithms to make your Showit website SEO-friendly. You just need some solid tools, a few smart strategies, and a little consistency.
Remember: SEO is a slow burn, not a flash fire. You might not see instant results - many factors, such as industry competition and website quality, influence how quickly you see SEO improvements - but give it time, and it’ll quietly do the heavy lifting for you in the background. Yep, even while you sleep!
Explore all blog posts
