What is Flodesk?
The best email marketing platform for creatives
If you've been growing your business online, you probably already know that building connection with your audience is key. And while many people rely on social media for that, email marketing is still one of the most effective ways to turn followers into actual clients.
Sure, social media helps you reach a lot of (new) people. But research shows that email marketing leads to far more conversions - bookings, inquiries, purchases - compared to other channels like Instagram or Google search.
And honestly? That makes total sense. An email that lands directly in your inbox feels much more personal than an Instagram post you scroll past between a hundred others.
Still, many entrepreneurs haven’t started with email marketing yet. Mostly because there are hundreds of tools out there - half of which you’ve probably never heard of, and the other half you have no idea how to use.
I’ve tried more email marketing platforms than I’d like to admit. But after more than five years using Flodesk, I can confidently say: it’s the only one I keep coming back to. Every. Single. Time.
Flodesk is the only email platform I’ve used that truly makes your brand come alive in your emails. The designs are gorgeous, the tools are easy-to-use and powerful, and everything is created with conversion in mind. And when your emails look just as good as the rest of your brand, people notice and trust you. Which means more connection, more engagement, and more results.
So… if you’re wondering, “What is Flodesk, and is it right for me?” - keep on reading!
Affiliate disclaimer:
As a Flodesk Partner, I earn a small commission if you sign up my code WONDERLIKWEBDESIGN. It doesn’t cost you anything extra (in fact, you'll get 25% off your first year), and I only recommend Flodesk because I’ve used it for years and genuinely love it.
✅ Create beautiful, on-brand emails
✅ Build opt-in forms, pop-ups and landing pages
✅ Set up automated workflows
✅ Sell digital products with checkout pages
Flodesk is an email marketing platform made for small businesses and creatives who want their emails to look beautiful and be easy to create, without needing any tech skills.
Here are some features Flodesk offers:
What is Flodesk?
✅ Manage and segment your audience
My favorite Flodesk features
(and why you'll love them too)
My favorite Flodesk features
(and why you'll love them too)
Create on-brand emails & forms
One of the biggest reasons creatives fall in love with Flodesk is how easy it is to build emails and forms that actually look like your brand. Ask any designer and they’ll tell you: consistency is key. When your branding stay cohesive across your online channels, you instantly look more professional and trustworthy.
Flodesk makes this effortless. You can upload your brand colors, fonts, logos, and styles right into your account so they’re always at your fingertips.
This means you’re not just creating beautiful emails. You’re also designing opt-in forms and landing pages you can embed on your website… and no one will ever guess they weren’t actually built on your website.
And if you’re not super confident in your design skills, Flodesk’s layouts do the heavy lifting for you. There’s a wide variety of beautifully designed layouts to choose from - just pick a layout, apply your brand settings, and boom. You’re ready to go. Everything looks clean, cohesive, and intentionally designed, without the endless tweaking and trial-and-error.
It's incredibly easy to use
Flodesk is one of the most intuitive tools I’ve ever used (and I’ve tried plenty). Everything is clean, visual, and laid out in a way that actually makes sense. It's a beautifully simple platform that lets you create what you need without overthinking it.
The learning curve? Practically non-existent. If you can drag, drop, type, click… congrats, you’re already a Flodesk pro. And if you’ve ever used one of those other email tools, you might actually shed a happy tear when you realize how much easier this is.
Flodesk is perfect for beginners, side-hustlers, busy photographers, and any creative entrepreneur who doesn’t have time (or patience) for clunky software.
Automate your emails with workflows
Flodesk’s automation workflows are all about making your life easier.
Instead of manually sending emails or keeping a mental checklist of who gets what next (because who has the brain space for that?), Flodesk quietly handles it all in the background. You set it up once and it keeps doing its thing while you focus on… literally anything else.
a few ways you can use workflows:
✅ Instant freebie delivery when someone fills out a form on your website
✅ Welcome series for new subscribers
✅ Post-purchase emails to thank your buyers and guide them on what to do next
✅ Nurture sequences that keep your audience warm and engaged
✅ Event reminders to reduce no-shows
...
Personalisation & interactive email features
You can add interactive elements like:
- Countdown timers
- Polls
- GIFs
- Videos
It’s a simple way to make your emails feel more personal instead of “copy/paste to everyone".
Integrations with your favorite tools
Flodesk connects with a wide range of tools creatives love (and of which you might already be using a few), including:
Straightforward analytics
Flodesk keeps things refreshingly simple. Their analytics dashboard is clean, visual, and designed to give you exactly the information you need. With Flodesk, you can easily see:
- Open rates
- Click-through rates
- Clicks by device
- Email delivery rate
- Bounces, unsubscribes and marked as spam
It’s all laid out in a way that helps you understand your audience at a glance - what they’re clicking, what they’re ignoring, and what makes them come back for more.
Why creatives choose Flodesk over other tools
With Flodesk:
- Your emails finally look like your brand
- You save hours every month
- The interface feels inspiring and easy to use
- Subscribers actually enjoy reading your emails
- You can automate without feeling overwhelmed
- ... and so much more!
It’s the ideal mix of aesthetics, ease, and practicality - built for creators who want a platform that feels good and works well.
Curious how Flodesk compares to Mailchimp, another big player in the email marketing industry? Read the blog to get a full break down!
They pay attention to what creators need, what isn’t working and what would make running your business feel easier. New updates and features are shaped by real feedback, not corporate guesswork. And as a Flodesk Partner, I get to share input directly with their team - so when you ask for something, it doesn’t disappear into the void. They truly build with their users in mind, which is honestly refreshing in the tech world.
Flodesk’s pricing is designed to grow with you. Instead of confusing tiers or dozens of add-ons, they offer a few clear plans based on what you need:
What is Flodesk's pricing like?
Most creatives are perfectly happy starting with the Lite plan. It gives you everything you need to design beautiful emails, grow your list, and show up consistently. And as your business evolves - maybe you want to add workflows, start selling digital products, or unlock deeper analytics - you can upgrade whenever it makes sense for you.
Not sure if Flodesk is for you? Start your free trial and be sure to use my discount code to get 25% off your first year with Flodesk!
Get 25% off your first year at Flodesk with code:
Explore the Flodesk email templates
The best part? Each template collection is intentionally designed to match the Showit website templates in my shop. So if you’re already using one of my Showit designs, your website and your emails will flow together effortlessly. It’s basically a match made in design heaven. 🧡
And even if you’re not using my Showit templates (yet 😉), these Flodesk templates will still give you a beautiful, cohesive foundation to build from.
What is Flodesk:
frequently asked questions
Flodesk is perfect for creative entrepreneurs who want their emails to look as good as the rest of their brand, without battling complicated software. Photographers, designers, coaches, bloggers, service providers, digital product creators… if visuals matter to you and ease-of-use is a priority, you’ll feel right at home.
Yes! Flodesk offers a free 30-day trial so you can test everything out before committing. Want to stay with Flodesk after your trial? Don't forget to use the code WONDERLIKWEBDESIGN to get 25% off your first year!
I sure do! Use my partner code WONDERLIKWEBDESIGN to get 25% off your first year if you decide to join after your trial. That's a pretty sweet deal, if you ask me.
For sure! You can upgrade, downgrade, or cancel your subscription whenever you want. You’ll keep access until your current billing cycle ends, and then your plan simply won’t renew.
If you’re a creative entrepreneur who wants an email platform that’s beautiful, intuitive, modern, built for connection, and genuinely enjoyable to use… Flodesk is 100% worth it!
And if you know that every $1 invested in email marketing typically returns around $40, investing in a tool like Flodesk suddenly becomes a very smart business move. 😉
You can try Flodesk free for 30 days - and when you’re ready to join, use the code below to get 25% off your first year!
What is Flodesk, and is it worth it?
Final thoughts
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